Chingtao 21 Billboard Art
At around the end of Dec 2017, upon our visit to Roger's home in Pingtung, Taiwan, we discovered a drastic change across his home. The city had demolished an old run-down government housing that used to occupy the entire block across Roger’s home. And they turned the site into a huge public parking lot. There are only 2 sets of entry and exit in this parking lot, one of them faces Roger’s home dead on.
During the first two days of our stay, we felt less private and were bothered by the headlights shine through the windows at night. On the 3rd day, we started thinking how we could respond to the unpleasant situation. We decided to present art to every car that exits to the street in front of Roger’s home. That's when Chingtao 21 Billboard Art Project was born, named after the address of the house.
Installing a billboard art project does not suggest that we welcome the unpleasant situation. Before any possible change can be made by the city, the billboard helps us to take control and shift focus onto the idea of bringing art into the surrounding community.
We intend to change the image on the billboard a few times a year unannounced, starting with our own artwork and with a future possibility to include other artists' work.
Almost all the people in the area have never seen a billboard with no commercial purpose. What other better way to bring art into the community than a billboard that quietly ignites curiosity?
Billboard Image Size: 151' x 100' x 7"